Branding isn’t only for cows!

April 11, 2009

Understanding how people perceive your company is an important part of running a successful business. Sometimes though, a logo or design that’s part of your brand isn’t always suited for letterpress and that’s where our expertise with design comes in handy. Inku wanted us to design new cards for his photography business (www.inkuphoto.com) using his logo. If you take a look at his blog you’ll notice that the logo has gradients and shadows which aren’t capable with letterpress, since each color is printed in a separate run on the press. We were able to render his logo in two colors and recreate the three-dimensionality of it using a heavier impression on the front of the card.

Using our extra-thick #220 cotton paper we were able to get a deeper impression than normal, which can be difficult when printing double sided cards. It’s important when designing your cards to take into account the overlap of the image on the front and back since this will affect the impression on the paper. If an overlapping design is unavoidable, we’ll make sure to print the back of the card first and then the front to ensure that the debossed image is preserved.

We also offset printed these gift certificates on shimmery pearl colored stardream paper to match the business cards. Although letterpress printing is what we specialize in, we do offer offset and screen printing on certain pieces as part of a whole project. So if you have any questions about your letterpress project, get in contact with us and we’d be happy to talk to you about your options.