Custom Design for Kings Avenue Tattoo June 25, 2011
Letterpress pieces mix gold and blind printing with metallic gold edges.
To celebrate the weekend we wanted to share business cards and gift certificates we recently printed for Mike Rubendall of Kings Avenue Tattoo. Mike and the whole team at Kings Avenue are really talented but don’t take our word for it, see some recent tattoo work on their blog. Check out all of the pieces we did for Mike after the break!
If you look at Mike’s work it easy to see that he’s an artist and so it was really easy to work with him to nail down a design for both pieces that fit his vision. The set of letterpress pieces included a doubled sided business card and a gift certificate, both on 220lb Ecru Lettra, and a string-and-button #10 envelope.
The business cards were the first part we designed. Mike supplied us with art work for his logo, which you can see below is the same logo he has on the front window of his Massapequa, NY location. Mike went with the Ecru colored stock because it was the closest to skin color. He also sketched out his name in a script font which we used on the back of the card along with his contact information.
photo courtesy of Kings Avenue Tattoo
We edge colored the business cards in a metallic gold to match the ink on the front and back. Because we used the 220lb stock, even a single card has a nice shimmer to it.
The business cards alone were cool enough , but Mike also wanted to create letterpress gift certificates. We used the same 220lb Ecru for the gift certificates and printed them in blind and black ink.
Writing on 600gsm Lettra can be a challenge, so to make it a bit easier we pressed in rectangles for each section (above). Once the paper is compressed in these areas, writing on theme is really easy, even with a ball point pen. We created a knockout of the $ in the amount section so it remains puffed up after being pressed.
We paired the letterpress certificates with a string and button #10 envelope in black. As an added touch we printed the Kings Avenue Tattoo logo on the front of the envelopes in black ink to add contrast. The #10 size is perfect to fit a notecard or a trifold letterhead, and we love the string button look.
The gift certificates wouldn’t be complete without some edge coloring. So thats exactly what we did, we added a metallic gold edge to match the business cards, making these some of the nicest certificates we’ve printed! To make each certificate unique we also numbered each one as shown in the photos below.
If you’re looking to have certificates or other collateral printed, email or call us in the studio and we’ll help you get started.
Lastly, if you’re looking for a tattoo check out Mike’s shop in Massapequa, NY or visit his new shop in Manhattan on Bowery St.
