Letterpress for Classic Type of NY October 19, 2011
Steel blue edge coloring is a classic touch on these business cards.
It’s always interesting to work with different clients, we like to think of it as working for a new boss every day. Now some people might think that’s a nightmare because they have horrible bosses, but we’re lucky to have really great clients. George Romaka, founder of Classic Type of New York Inc., was no exception. CTofNY specializes in typesetting, proofreading, and book design from print media and cover art to graphs and eBooks. Check out the classic styling used for George’s cards after the break.
George supplied the design and layout for the business card. Nothing is more classic than neutral black ink, so thats what we used. This isn’t the time to get flashy with multiple colors.
We printed the cards using a 600gsm cotton stock. The soft stock works great with letterpress and take a nice impression, even with some of the more delicate parts of the design. Standard sizing was also used, 3.5″ x 2″.
Edge coloring was critical to these cards, after all we want them to stand out. Not like a hot pink mini-skirt, more like a well tailored suit. We edged these cards using a steel-blue color. Edge coloring works best on thick stock like this, which measures in at 0.042″ thick.
Here is a great closeup of the CTofNY logo. The stroke on the outline was thin, too much impression and that could wear away on the plate. A little makeready and we were able to get nice impression and balance that with the fine elements. The paper has a nice subtle texture.
Do you want to be our next boss? Email us (contact@dolcepress.com) if you’ve got a project you’d like us to quote, we’re happy to help!
