Letterpress printing with no ink shows the debossed effect.
Most people thought Toshie was crazy when he told them he wanted to go blind, but we knew what he was trying to achieve. A blind print, also commonly referred to as an inkless impression, is precisely that, printing with no ink on the press.
This is slightly different that using a varnish or tone-on-tone, which uses a transparent white ink or ink similar in color to the paper. We often recommend using a transparent white ink if you have finer detail as the subtle coloring helps to increase contrast.
With Toshie’s cards a blind impression was suitable since the font was sans serif and the letters had thick strokes. We used Crane’s Lettra 220lb. Fluorescent White for the stock which allows for a heavy impression. Note how the negative space in the logo (above) remains raised.