Business cards for graphic designer Elizabeth O’brien
Here are some photos of Elizabeth’s business cards we printed last year. Elizabeth is a graphic designer and the principal of Designs by EN, based in Colorado Springs, CO.
The business cards were letterpress printed on 110lb Crane’s Lettra in two-colors: black and process blue. Process blue is one of the family of pantone mixing colors. We love the perfect blue hue of process blue! The final size of the trimmed cards was 3.5″ x 2″. The side shot (below) highlights the impression depth which can be quite deep with this cotton stock even with minimal bruising and push-through (see update at bottom of post).
Woops! The wooden furniture we use to prop up cards made a cameo in these photos.
We wanted to photograph a closeup of the text to show the result of properly inked plates. When setup correctly, a press will produce a nice clean impression with no bleeding. The important thing to focus on are the counters and serifs as these tend to be the most delicate parts of the letters. Note that the type of stock/ink and the size of the font can make achieving an optimal result almost impossible!
[UPDATE] We wanted to show you the back of the card to really demonstrate the lack of push-through. The cotton stock is quite soft and as long as you use a hard packing the bruising should be minimal. The only time you want the design to push out the back is if that was an intentional part of the design.