Letterpress business cards are becoming increasingly popular because creative people know that the quality and look of letterpress is unmatched by traditional offset printing. One of the reasons why people respond so well to letterpress printing is because of what we like to call the “sentimental factor”, which is that when someone receives something as beautiful and tactile as a letterpress business card they tend to hold on to it.
We recently printed new business cards for Riley Maclean of Kinetic Lens. His design was inspired by the multiple focus spots that pop up when taking a picture which looks really good when pressed into our thick 220# paper. Using a combination of red and burgandy ink as well as a blind deboss, we printed both sides of the card allowing the front with his logo to stand out and not be cluttered by the additional contact information.
Double-sided printing is quite popular because of just that and we recommend using a heavier stock when duplex printing to provide maximum impression with minimal push-through (bruising) on either side. The blind deboss on the front of the card helps to fill the white space and completes the original concept for the logo. All in all we think these cards are pretty cool.