Really creative letterpress business cards for designer Kelly Krause.
It’s not often that you’re told what to do with someone else’s business card, but we think Kelly’s concept is really neat. We hope that when we give out a business card to a potential client or business contact that they’ll keep it, after all look at all the hard work that went in to creating them. However if you don’t need the card you could do the planet a favor and recycle it.
Kelly Krause, an art director and designer based in London, designed these cards to coincide with her identity and website. The cards were letterpress printed on 110lb fluorescent white cotton stock. Simple and understated, the design uses black for the text and a blind deboss for the curly brackets. The same keep/recycle concept is featured on Kelly’s website:
The photo below (right) shows the detail in the serifs of the Breughel font used for the contact information. The thin lines can be difficult to maintain which is why we used magnesium plates to print these cards. The font on the top (left below) was Ajenson Pro. The finished size of the card was 3.5″ x 2″.
So, would you keep or recycle these cards?