Last week we wrote about a variety of paper stock, something different than the traditional white cotton stock commonly used for business cards. These business cards we recently printed for Michael Carr photography use a thick kraft stock (comparable to 220lb.).
The front and back were letterpress printed in brown and red. Because this kraft stock is harder than 220lb Lettra we can print on both sides with a moderate impression without any push-through or bruising. It also helps that the coverage on the back is small. For projects that require a heavy coverage, we often suggest duplexing a thinner stock (like these business cards for 259 strategies).
The other important thing about these cards are the borders. Everyone can notice when the alignment is off (too little/much space or crooked), so its important to pay attention to the register when setting up and during the printing process. These borders were especially difficult because the dots were so small!