Holy metallic brown business cards batman!
So you might think that offset printing would be sacrilegious to us, since we’re crazy for letterpress, but the truth is we’re equal opportunity print lovers. People are really surprised to hear that we also offer offset lithography, which is perfect for projects that aren’t suitable for letterpress (just like this one).
So why would you choose offset? There are a bunch, but for this project Amy wanted a full flood of metallic brown on front and back. While we can print larger solids than this via letterpress, the final print would be slightly mottled. While some clients request a mottled finish to a letterpress print, it is something we strive to eliminate.
In addition, printing the light pink on top (even with a knockout) wouldn’t produce crisp text. If you have a question about what is suitable, let us know, we’d be happy to give you our opinion.
A friend of Amy’s designed the business cards for her new venture: Bourgeon, a floral & event design agency. The cards were printed on 110lb Neenah Classic Crest in Natural White, a really great uncoated stock. Two colors were laid down on the front and back, 8623U (metallic brown) and 699U (pink), 10-up on a press sheet.
The white is achieved as a knockout of the flower on the metallic brown. To seal both sides we also laid down an aqueous coat on both sides. After drying, the cards were cut down to 3.5″ x 2″ in size.
Will an offset card look as nice as a letterpress one? While the question is entirely subjective, we can say that good printing is good printing. Just like with letterpress, not all offset is alike and it really comes down to the quality of printing, the paper, and design that make your cards stand out.
There are two things that this photo demonstrates real well. One, the metallic ink mixed in to the 8623U color provides a slight/subtle shimmer on the front and back. Two, with such a large solid, it is important to ensure that the fine lines of the knockout are maintained and don’t fill in.
We love finding new sources of inspiration, and we though this floral arrangement Amy composed in an Ode to Japan on her blog were amazing! Flowers among other things are a big inspiration to us for designs and color palettes.
Where do you find inspiration?