Yesterday we discussed how focusing on layout and typography can help enhance a letterpress project when printing 1-color cards (Linda Misiura Letterpress Cards). Today we wanted to share these business cards we recently printed for Tom Synott of Untitled Studios in Australia which feature an overprint. Overprinting occurs when a second color is printed on top of the first color. Since letterpress inks aren’t 100% opaque, when the two colors are combined they form a third color. In this case red + blue creates purple, but it works with any 2 colors such as yellow and blue to create green.
These cards were letterpress printed on Crane’s Lettra 220lb fluorescent white paper on both sides using process cyan and magenta inks. To ensure a deep impression on the front for the contact information, the back design with diagonal lines was printed first. As if the cards weren’t already great, we also edge colored the cards in blue to match the process cyan ink.