Just another business card from our “archives”. We keep samples of everything we print, not only as reference for when re-orders are placed but also because no two projects are identical. Our business card books are invaluable to the design/production of new cards and provide a great example of how designs look when printed.
Probably one of the biggest hurdles to designing for letterpress is being able to visual what the final print will look like when you factor in the paper, the impression, and the interaction of colors. Certain design features work better with letterpress than others.
One such feature is the use of outlined artwork in place of solids as the impression / contrast are much greater. But with that said, we’ve seen some great uses of solids and knockouts which can be achieved with the proper amount of makeready and setup.
These cards were printed for Steven Tanenbaum’s PRE film (PRE actually refers to the ninety minutes before a play starts). The stock used was 220lb Crane’s Lettra in Fluorescent White. We letterpress printed the transparent white building first, with the black and red being laid down second and third. The cards were trimmed to a standard size (3.5″ x 2″).
What fonts can I use? A common question is what fonts we have available for printing. The answer is any font you want. For the PRE letterpress cards, the design uses Incognitype (logo) and MutantA (text). Everyone has their favorites and we really like the selection from P22 Type Foundry and Hoefler & Frere-Jones.
What is your favorite font or font-website?