Ritchie Cruz Design
BUSINESS
Simple and refined design is the perfect match for letterpress printing. Ah business cards, they are a labor of love. We love looking at business cards just as much as we love printing them. One of the first things we do when we walk in to a new store is pick up their business card, […]

Ritchie Cruz Letterpress Cards

Simple and refined design is the perfect match for letterpress printing.

Ah business cards, they are a labor of love. We love looking at business cards just as much as we love printing them. One of the first things we do when we walk in to a new store is pick up their business card, feel the paper and inspect the ink. Business cards are a barometer for how the owners view their business and we’re strong believer that your business card is¬†a reflection of you. So what does your business card say about you?

Ritchie Cruz Letterpress Cards

We recently printed these business cards for Ritchie Cruz, principle of Ritchie Cruz Design. We custom mixed PMS 432U (a subtle deep blue) and letterpress printed the front and back. One of Ritchie’s concern about the double sided card was bruising and push-through (specifically the bottom of the card when the two designs overlap – see below).

To eliminate his concern we printed each side on 110lb Lettra and then duplexed the sheets to create a 220lb stock. Sometimes we find a stock we love but the weight is on the light side. If no other stock works, the best solution is to duplex or even triplex the paper to get the right thickness.

Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards

We love this quote by Paul Rand which Ritchie features prominently on his website:
“Don’t try to be original just try to be good.”

Check out his site for more great design quotes and to see some of his work!

Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards
Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards Ritchie Cruz Letterpress Cards