Silver and gold metallic ink are perfect on black stock.
A logo, your name, and a phone number is what makes up any business card. It’d be pretty boring if everyone’s cards were the same … but luckily that’s not the case. We worked with Lynn Biddle of Silver Leaf Studio to craft her ideal business card. As a jewelry designer, it made sense to use gold and silver metallic inks for her cards.
The design process was pretty simple. After a phone consult, we worked back and forth with Lynn to create something that fit her style. Silver and gold metallic inks were key when we chose a 130# black cotton stock. Black was a great color since jewelry will have high contrast to it, much more so than white paper.
Once the design was complete and approved, we moved ahead with printing. The design was used to create a film (negative), which was then used to make photopolymer plates. Once the plates have been proofed and paper was cut down, the press was setup and printing began. For photos of the printing process check a recent post on our blog (Letterpress Production Photos).
We letterpress printed these business cards using silver (logo) and gold (contact info) metallic ink. Besides silver and gold, other inks that work well with dark stocks are black and transparent white. Letterpress with opaque white shows up as a dull gray on black stock, so the best choice is often metallic silver.