Business cards for Yoga and Thai-Yoga Massage
We love working with new businesses! So when Marie Claire Guglielmo contacted us about printing business cards for her new yoga and thai-yoga massage venture (Yin & Tonic), we were excited to help. It can be hard to nail down the look fo your business cards in one step, especially since there are so many finishing options such as duplexing, round cornering, die-cutting, edge coloring, etc. The real trick is to use these elements when they lend themselves to the design or aim to accentuate an aspect of it.
Did you think we printed blank business cards for her?
This isn’t a case of the emperor’s new clothes.
These wouldn’t be business cards without contact information printed on one side. The prominent element of the design was the lotus flower vector. The contact info was letterpress printed on 140# French’s Muscletone (black) using metallic silver ink. The front was also printed with metallic silver ink on 110lb. Crane’s Lettra (fluorescent white).
Both sides were printed 4-up on a larger sheet before duplexing. It’s very important when duplexing stock to print on them first before laminating. Why? Letterpress printing creates an impression on the front of the stock that sometimes can be seen on the reverse side (often referred to as bruising or push-through). This is especially the case when achieving a heavy impression.
By printing first and then duplexing we can mask this bruising between the two sheets … the result is a card with heavy impression on either side and no bruising, the holy-grail of letterpress printing! Registration is really important to ensure proper alignment following duplexing, but is definitely achievable.
We left the back of the card blank so that Marie could write appointment information or notes to clients, something that is real tough to do on black stock. The last aspect that was important to Marie was that the lotus flower on the front wrap around to the back side perfectly. The photo below shows how the two cards line up seamlessly.