If these cards could talk, they’d have some crazy stories.
We started working with Sam (DJ WLDCT) a few months ago on his business cards. Like most artists, Sam had a vision for his cards and tapped us for information on how best to translate that to paper. We really enjoyed the collaborative process! He had the original layout and logo designed by a graphic designer, but to highlight the letterpress technique we tweaked the layout. More photos, information, and some music after the break.
Don’t be confused by this photo, it’s NOT a paperfied double-stuff oreo.
The original logo was two colors, gray for the letters and white where they overlapped but it was converted into a one-color logo with the white converted to negative space to create a unique look.
We actually printed two different sets of business cards. 1/2 of them had white fronts and black backs, and the other 1/2 were the exact opposite. We used all of the same ink colors regardless of the version. The cards were printed and then duplexed using a mix of Crane’s Lettra and French’s Muscletone.
In these photos you can see the two different versions of the cards (top-right / bottom-right). You can also see some printed sheets prior to duplexing and trimming (bottom-left). We thought the two different set of cards were kinda cool, like a mini print-experiment. The different mockups help demonstrate what works best on black and white stocks.
It’s a rare day to visit the studio and not hear music blasting in the print shop. Music is one of those things that makes any task instantly more enjoyable. We’ve got our sound system hooked up to a computer so we can listen to CDs / MP3s / and online music. Lately we’ve been enjoying WLDCT’s mixes on SoundCloud. Since he’s based in California, he wasn’t available to DJ at the shop, but it’s the next best thing!
Here are two photos for juxtaposition. The gold definitely pops more on the black stock, but the white stock holds a nicer impression because it’s so soft. The backs work well with both stocks, the lettra has a deeper impression and the black has almost a spot UV look.
These were the perfect cards to photograph in 3D. I think this is the most stereoscopic photos we’ve ever taken. You know the routine, cross your eyes and enjoy the sights.
Now for some closeup shots of the two sets. Here you can see the first set. The logo was printed using transparent white ink and the contact information used metallic gold.
The back of the card was also printed using transparent white ink. Since the muscletone is a muted black stock, the trans. white adds shading to the design. The print used on the back of the cards was a damask pattern which helps to infuse an old-world feel to these edgy / modern business cards.
Here’s the second set of business cards (black fronts / white backs). The logo was also printed in trans white and the other text in metallic gold. The gold ink reproduces much nicer on the muscletone and has a slight shimmer to it.
The damask pattern really shines on these cards because they were printed on lettra which holds up a nice impression. With this version you can really appreciate the details in the design.
The last photo are the sides of the cards. Because we duplexed two different stocks, you get what we affectionately call the “Oreo” effect. Triplexing (when you glue 3 sheets together) highlights this even better! The combination of 140# muscletone and 110# lettra creates a 250# business card. After trimming, the finished size of the business card was 3″ x 2″, slightly smaller than the traditional 3.5″ x 2″.
We want to know, which set do you like better?
If you’ve got questions about business cards or would like samples, email us (firstname.lastname@example.org) for more information. We’d be happy to talk with you about anything!