Evolving Island (EI – www.evolvingisland.com) asked us to print letterpress business cards for several of their divisions in the Cayman Islands. These cards are double sided with two colors (black/gray) on the back and three colors on the front on thick 600gsm cotton paper. In order to make each division stand out while keeping consistent with the EI brand, the logo for each card was printed in a unique color.
Since each color is printed as a separate pass through the press, adding multiple colors to your business cards can quickly add up. Thankfully there are some ways you can make this more economical. The first and most obvious is to order more cards – either more per person or more of the same design for a group of people. A lot of time and cost is associated with file preparation and press set up, so printing more cards naturally costs less.
Second, if you’re printing multiple sets for different people or divisions, the more overlap between the designs the lower the cost. For these cards, the back and part of the front of the cards were repeated regardless of the division. Even though the EI logo on the front was printed in a different color for each division, the same plate was used and therefor only the ink color had to be changed, meaning less setup time.
If you’re in the process of putting together a letterpress project, the best way to get started is to send us an email … hopefully we can make it easier for you.