The logo is faux embossed raising the letters MACV off the paper.
While we’re no strangers to traditional embossing, if you read this blog you’ll know that we like to experiment with different techniques. A faux emboss is something we’ve talked about before but it’s not always clear to people why it’s different from the traditional technique. As an example we have some cards we designed and printed for MACV Technology, a company that specializes in technology solutions for small businesses.
We designed these for MACV as a simple clean card. It’s tough to miss the faux emboss, which involves the use of a photopolymer plate and some quick makeready. This process is different from traditional embossing which uses a metal die (magnesium, brass, or copper) and a fiberglass counter (see below).
You can see more photos of an embossing die in this recent post on letterpress certificates: Kynamatrix Letterpress / Embossed Certificates. Here is a photo of photopolymer plate:
There is a difference between the final look of faux-embossing. In the faux-version you actually see the edge of the plate (rounded corner) on the paper but we tailor that to match the design. Previous faux emboss cards have used rectangles, circle, or any other shape for the knockout. If you’ve got questions about the method post them below, we’d love to hear from you!
The card was printed on 220lb Lettra in fluorescent white. The faux technique can be used on both 110lb or 220lb paper, but the most important part is to use a soft stock. The card was printed in 2 colors: the emboss in a true blind and the text in a process blue.
Below are two stereoscopic (3D) photos that help show the emboss effect even better.
Email us at firstname.lastname@example.org for more information on design and printing.