I started to talk about the importance of branding and how letterpress can give your business cards a unique edge in the last post: Branding isn’t only for cows! Tweaking your design for letterpress will ensure that the final product has the right impact. Letterpress is a great way to communicate to your customers the quality and style of your brand which is why so many creative people print their business cards with us.
Another important aspect of your business card is the paper. While we can print on almost any surface (one of the many benefits of hand-fed printing), we use a cotton stock with a fluffy textured finish for most jobs since it provides the perfect medium for the impression. However when the project calls for it we have a wide selection of additional stocks that can be used such as the kraft stock shown above for the Sarah Powers Media business cards. We also used a kraft stock for the Isokon business cards we featured a while back in our What the Kraft? post.
The extra benefit of the kraft stock is that it’s made from 100% post consumer recycled content. We printed the cards in chartreuse and black ink which stood out pretty well over the kraft paper. We also rounder the corners to soften the look of the card.
So the question we have is: What paper do you like most?