Blind impressions work best with large type.
A few weeks ago we posted about business cards that use French Paper for design or color, like the letterpress business cards we printed for Sharon Mooney. For these cards we worked with Sue of sue b photography to create business cards with a little extra pop! Check out the rest of the photos to see what French Paper we used to get that extra pop.
We letterpress printed the business cards on 220lb Crane’s Lettra in the fluorescent white color. We converted Sue’s logo to a blind impression and matched the color of the contact information to the French Paper we used for the backs.
I think people love blind impressions even more than we do, but there are definitely times when it doesn’t work. The best blind printing involves large type or patterns to create a texture. Small type, especially for contact information, is tough to read and you don’t want people to struggle to read your phone number.
People often use edge coloring as a simple way to add a pop of color, but we also love the idea of backing cards with a great patterned paper. In Sue’s case we were able to find a stock that worked perfectly.
The paper we used from French Paper Co. was their 80lb. Mod-Tone Azure. All of the designs in the Mod-Tone line are perfect for business card backing.
The fronts were letterpress printed in two-colors and then duplexed to the Mod-Tone.