We had some fun with type and ink printing these custom tags for a gift basket.
Our friends at Bella Flora we’re giving out gift baskets this summer and needed tags for them. That’s where we came in, we worked with Jaime to design them and bring in fun elements through the use of type, styles, ink and the backing paper. Check out the photos of the tags and basket after the jump.
We only produced 25 of these tags (that makes them an extra limited edition treat ;)). The front was letterpress printed on Lettra (fluorescent white 110lb.) using fluorescent green ink, which is sure to grab your attention.
We printed the tags on a 10×15 Windmill using photopolymer plates. Fluorescent green is a great color, I like it even more since it doesn’t have to be mixed. When using a fluorescent ink, just like with metallics its super important to get the right amount of ink on press. Too much and the color looks dull and non-uniform, too much and the color goes from fluorescent to dark green.
In these photos you can see the hole we punched in the tags. We used a 3/16″ die so that they could tie it to the basket with ribbon. Below is a stereoscopic photo of the tag (front & back).
Here are a few photos of the back which we flat printed on 80# coated cover stock. We designed a strip pattern using all of the colors from the basket. Each side was printed separately and then duplexed, cut down, and hole punched.
Jaime was nice enough to send us a few photos of the baskets assembled before they handed them out. Very cute! The inspiration behind the basket was a 6-pack of izzy soda cans (the same colors we used to flat print the strip pattern).
Well Summer is officially over but the gift giving season is almost upon us, it’s our favorite time of the year! For more information on design and printing of custom tags email us at firstname.lastname@example.org.