Custom Portfolio (CD) Cover for Vivian Doan Photography
Letterpress printing isn’t just for business cards and wedding invitations although you might think that if you look at our recent posts. All joking aside, while a lot of people use letterpress business cards, we’ve noticed a growing trend, letterpress promotional material.
We work with and print for a lot of creative people, but when it comes down to promoting your own work, businesses want something that will stand out. These CD covers for Vivian Doan are a great example of how to tie in letterpress with your promotional goods.
Vivian asked us to print an insert for her promotional CDs. There were a few different iterations but we ended up printing a 5″ x 10″ sheet (110lb Lettra) in two-colors: light pink and black.
The covers were printed on a Vandercook Uni III which produces an almost perfect impression and ink coverage. We love the way the letterpress design turned out, we just hope that people can focus on the photos!
With the tight border on these covers, we took our time to make sure all of the cuts
were proportional. There’s nothing worse than a crooked or uneven border!
Vivian supplied the design for these letterpress covers.
Check out some of her work at: Vivian Doan Photography
The 5″ x 10″ card was designed to fit in a 5″ square CD case so we added a crease from top to bottom to facilitate folding. A simple score won’t do when you’re folding cotton paper. Scoring or hand folding a card cracks the paper and leaves a rough fold.
Promotional material can be more cost effective than you think, especially because we offer a wide variety of printing methods, all done in our studio on Long Island. If you’re working on a new promotional package and need a quote, email us. We’d be happy to talk to you about which techniques work best to highlight the project!
We’ve also got quite a few more projects involving promotional pieces coming up soon, so check the blog for inspiration.