Invitation Ideas: RSVP Liner

September 6, 2011

A letterpress wedding invitation with a custom reply card liner.

We’re going to start a new series of posts on new ideas for wedding invitations whether it involves a special printing technique or finishing method, or a unique design. Today’s post will be the first one in the series about new invitation ideas. What makes these invitations unique are the custom liner featuring the reply information instead of a traditional response card. Read the entire post for more information and photos of these invites.

The invitation was a traditional A7 size (5″ x 7″) with matching pointed flap envelope. We used Crane’s Lettra 110lb stock in pearl white. The suite was printed using a custom mixed blue ink for the invite, envelope, and liner. The invitation set was designed by the couple. More photos of the custom liner are at the bottom of the post.

The design uses two fonts for the layout: ITC Edwardian Script and Castellar. Both fonts belong to the Linotype family, with Edwardian Script created by NY type designer Edward Benguiat and Castellar created by UK based John Peters.

Edwardian script is a particularly memorable typeface whose connections do a remarkable job of simulating handwriting. We also love the negative space of Castellar, similar to the font used in our Dolce wedding invite suite.

They added this small abstract flower to the bottom of the invitation which took an impression quite nicely! The envelope flaps were also letterpress printed in blue ink with their names and address.

Here are the rest of the photos of the RSVP liner in action. The liner itself was offset printed using the same ink we used to letterpress print the other pieces. For white liners like this we use a text weight stock that matches the pearl envelope color. After printing, the sheets were die-cut and glued into the envelopes.

With lined envelopes we always use full size liners (see photo below bottom-right). To me there’s nothing worse than pulling out an invitation and seeing half an unlined envelope.

While a RSVP liner doesn’t work for everyone, its perfect for those couples that want an email reply. We have a bunch more invitation ideas posts planned for the coming weeks so stay tuned!