A letterpress knockout is one of the coolest effects.
We wanted to end the week by sharing business cards we printed for the amazing Alison and Maya at Alimay Events, based in NYC. The photo above is one of the better examples of a knockout and how they can be used to create a unique effect. A knockout is a solid area with negative (white) space created by text or a design. There are plenty of other designs we’ve featured on the blog which demonstrate the knockout effect: Leaf Inspired Letterpress Business Card, Taksu Media Business Cards, Heidi Five Studio Business Cards. Check out all of the photos after the break.
We printed two sets of cards one for Alison and the other for Maya. We used a 220lb stock in a pearl white color, the best thing about using thick cotton paper is that it helps the knockout puff out of the paper even more than a regular stock.
The cards were printed in two colors: a custom mixed PMS 7449U (deep purple) and transparent white. We printed the purple first to ensure proper register and then the transparent white second. When designing a card with bleeds (where the design runs off the edge of the paper) make sure to extend the design at least 1/8″ on the edges.
Cutting down cards with a bleed can be tricky especially when printing a solid on thick stock with a deep impression. If you’re not careful the solid will develop a bump where it bleeds off the card, nobody wants that!
This photo highlights the faux-emboss effect of printing a solid shape with a knockout of text using letterpress. It’s not that the text gets raised during printing, its just that the solid is pushed into the paper and the text remains at the same height of the unprinted stock.
These photos highlight the text, we didn’t skimp on the impression either.
The two photos below are stereoscopic 3D photos. Enjoy!
We love talking to clients about how best to take advantage of letterpress printing. Tricks like faux-embossing used here to create raised text, overprinting, duplexing, edge coloring and more really help to set business cards apart from the standard. If you’ve got questions or a custom project you’d like to discuss, please email us (firstname.lastname@example.org) for more information.