Tight registration doesn’t begin to explain it.
Today we’ve got letterpress business cards we printed for Marcia Schneider. Marcia worked with designer Jeff Silva to create a card that represented her style and work in an elegant and modern way. Something unique about Marcia was her 36 year relationship and commitment to the San Francisco public library and community before her recent retirement. See more photos of the cards after the break.
The cards were printed on 110lb Crane’s Lettra in pearl white in two colors (medium gray / light blue). The front of the card required a steady feed and a good printer’s loop to keep an eye on the register of the gray inside the blue M logo.
Jeff and Marcia thought it was important to include a visual identifier to the design of the business card without being too literal — since Marcia is still undecided regarding future plans. A book was the perfect choice, its a universal symbol for the library but still a subtle design element. To integrate a book into the design, Jeff created the monogram – M for Marcia – out of two overlapping books, which represents her connection to the library and the community simultaneously.
Once the printing was finished on each side, the individual sheets of 110lb stock were duplexed together, cut down, and we rounded the corners with an 1/8″ corner radius. The final card measures 2″ x 2″.
If you’re interested in custom letterpress business cards, email us (firstname.lastname@example.org) for more information and pricing.